The Seychelles Tourism Board (STB) is aiming to reposition the destination in Singapore, as part of its strategy of tapping into smaller feeder markets to increase the overall visitor numbers.
A Seychelles dedicated workshop was organised on May 25, 2018, with the support of Prime Travel & Tour - a travel company based in Singapore.
The overall aim was to renew relationships with Singaporean tour operators and travel agents. This was STB’s first intensive promotional activity in Singapore since the closure of its office there, which was shortly after Air Seychelles stopped flying to Singapore in 2011.
The workshop was led by the STB Director for India, Korea and Australasia, Amia Jovanovic-Desir, accompanied by Marketing executive, Gretel Banane.
The event recorded a very good turn out with the participation of some 33 agents, who displayed much interest as they listened to a destination presentation by Mrs Jovanovic-Desir.
They were also given a taste of what the Seychelles is all about as a tourist destination and what it has to offer through a destination video, which STB produced last year in collaboration with UNILAD.
Mrs Jovanovic-Desir said the push to re-enter the Singaporean market follows a number of queries about the destination and its products from agents in Singapore.
“STB’s mandate is to promote the destination and there is a need to grasp every opportunity to do so. There is a bit of skepticism on the part of some local partners with regards to our strategic approach to penetrate some markets in Asia, such as Singapore, Thailand, Indonesia, and Malaysia. Nevertheless, from various meetings that we have had with some big players on these specific markets it has been confirmed that the trends have changed and that clients are on the lookout for new holiday destinations. Seychelles is a perfect destination for these types of clients,” said Mrs Jovanovic-Desir.
“Although Seychelles faces strong competition from destinations offering similar island holidays, there is a market for Seychelles in Asia because we do have a lot of tourism attractions and products that would entice clientele from that region,” she added.
All agents that took part in the Seychelles dedicated workshop were given a Seychelles branded bag containing promotional brochures.
Two lucky winners also won a trip to Seychelles, an incentive for them to further enhance their knowledge and interest in the destination. This is expected to boost their confidence to sell Seychelles as a holiday option to their clients. A number of small prizes were also awarded to the agents by STB and representatives of SriLankan Airlines.
It is to be noted that the initiative to host a dedicated workshop in Singapore was supported by the Regional Manager of SriLankan Airlines in Seychelles, during recent discussions with the STB Chief Executive, Sherin Francis. SriLankan Airlines has also confirmed that it will be collaborating with STB to organize educational trips for travel agents and tour operators from Singapore.
STB’s strategy on such fringe markets is purely focused on trade relationship, efforts which are inexpensive but can yield good results with the right approach, and contribute towards the overall number visitors that come to our shores.