The Label process consists of five steps.
Step 1: Communication
The first step toward uptake of the SSTL is to communicate the label message and the benefits of the certification process to accommodation managers and owners. This involves communication, stakeholder engagement, and awareness-raising. This process started in September 2011 with the launching of the Logo and Branding and is ongoing.
Step 2: Application
The Interested hotels should apply to SSTL by way of a letter or email, and attach a copy of their internal audit results. This self-assessment form is the same form used by assessors only instead of points, the hotel notes Yes/No for each criterion. An application fee applies. The SSTL will officially open applications on the 01st of June 2012.
Step 3: Assessment
The application and statement of compliance from the hotel is reviewed and if it is deemed complete, an assessor is identified and an assessment date is set with the hotel.
Step 4: Verification
Assessment forms are verified for completeness and scoring of each section is reviewed. Once satisfied that the hotel has scored the required number of points the hotel is recommended for an award with an “approved” status. Should the hotel not score the minimum required points, it will be recommended for re-assessment within six months with a “pending” Status.
Step 5: Award
An Awards Panel meets every two months to review the recommendations made by SSTL. The Panel confirms the award recommendation unless some irregularity is identified or further information is required. Where an Award is not approved, a written appeal may be made to the SSTL and will be reviewed by the Awards Panel. If an irregularity is identified, the hotel will be reassessed by a different assessor.