Home | E-Newsletter Issue 79 | Trade Fairs October 2013

Seychelles making great strides in piercing the Chinese market STB strongly represented at the CITM
by STB

The Seychelles islands’ unique beauty has again impressed many in china, after the Seychelles Tourism Board (STB) has taken part in the China International Tourism (CITM) Mart held in Kunming, Yunnan, China.

For its first participation in the CITM in Kunming – also the biggest Travel Mart in Asia at a national level – the representatives at the event had the chance to talk to others involved in the trade in addition to introducing the product to many prospective visitors.

According to its figures, the STB says it managed to establish over 500 new contacts among those who visited its tropical and very attractive stand during the event. The STB booth – using the massive back drop of Anse Victorin on Fregate Island as bait – drew great attention not only from the Chinese tourism trade, but also from its media.

In addition to representation from 33 provinces from all over China, many cities attended the event with more than 71 countries and organisations, such as hotel management groups, cruise & travel gear businesses and airline companies.

The CITM is an annual trade and consumer event, held alternately in Shanghai and Kunming by the China National Tourism Administration. For this year’s edition it was Kunming’s turn to welcome participants to the Kunming International Convention & Exhibition Centre from the 24th – 27th of October.

As is now customary for such events, STB has sent over strong representation to further promote a market the Seychelles aims to pierce – the group also included some of the tourism authority’s partners.

The delegation was headed by the STB China manager, Jean Luc Lai-Lam, with STB’s senior marketing executive in China, Li Huanhuan Manager accompanying him. Seychelles was also represented by the Business Development Manager at Creoles Travel Services, Rose Sham as well as the China representative in the same company, Emily Liu.

The managing director of 7? South, Anna Butler Payette her China representative Qi Lanqiu, as well as the International Travel Services (Seychelles) Limited (ITSS) chief executive officer Zhang Liping. To note ITSS is a newly established Destination Management Company in Seychelles.  Constance Hotels & Resorts was also present at the fair, whereby they also showcased Seychelles.

Building on the many business discussions he held during the mart, Mr. Lai-Lam and Mr. Li also were also interviewed by media houses from different cities, such as The Travel Channel, TTG Asia Media and Guangdong Television.

“It is our first time to participate in CITM in Kunming, whereby the fair provides us with a great platform to present our unique islands to the Trades & Consumers from not only Yunnan, but many other provinces in China.  We all know that Kunming is very famous for the “Earth Forest” and this could be compared to our island’s beautiful granitic boulders and as a result create a greater sense of relationship between us” said Mr. Lai-Lam to the Kunming Broadcasting and Television Company.