Home | E-Newsletter Issue 79 | Trade Fairs October 2013

Seychelles stand a roaring success in Taipei ITF - Pavilion dubbed a paradise amid large bustling crowd
by STB

  

For its first participation by the mid-ocean islands of the Seychelles in the Taipei International Travel Fair (ITF), the Seychelles stand has been among the most successful at the event. The Indian Ocean island nation’s stand at the event was a fusion of a beautiful private beach and location map backdrop – also carried the legendary Coco De Mer which is the unique symbol of Seychelles.

“Because of the uniqueness of Seychelles and the first time participation, the Seychelles stands also got big attention of the local media. After two days promotion, the Seychelles stand made the headlines of the papers,” explained the Executive of the Seychelles Tourism Board (STB), Stephanie Lablache.

TTN Taiwan, a travel and leisure magazine in the region was also talking highly of the Seychelles stand in addition to other publications that were aware of the event taking place.

“What we want to show tourists is more into its beautiful nature and scenic attractions, with Seychelles’ unique spots, flora and fauna, its privacy, no wonder that even Prince William and his wife, Kate Middleton chose to spend their honeymoon. Now it’s time for you to follow in the prince’s footsteps and pay a visit to Seychelles,” she said in an interview to World Travel Weekly.

While Ms Lablache was talking to certain Taiwanese media houses, Mr Huanhuan Li was also invited to give a Radio Program to Taiwan Education Radio found outside the exhibition area.

Ms Lablache also headed the Seychelles delegation, Senior Marketing, while STB Senior Marketing Executive in Beijing, Huanhuan Li also came to give great support.

Alongside the STB team were the following local trade partners namely: Creole Travel Services with its General Manager, Guillaume Albert and Business Development Manager, Rose Sham.

Mason’s Travel also sent in its delegation which included Market Coordinator, Hilda Camille and Hazel Wang who as a representative from its China office; as did Air Seychelles with the Head of Sales, Cindy Vidot and Constance Ephelia and Resorts sent the Sales Manager Armand Guyano Amadis and its Marketing Manager in Hong Kong, China, Taiwan and Singapore Carol Tsang. The other member at the Seychelles stand was Constance Ephilia Regional Marketing Coordinator for Hong Kong, China, Taiwan and Singapore Cecilia Chen.

The fair’s organisers say a total of 900 exhibitors from more than 60 countries have erected 1350 booths at this edition of the ITF – a 12.5 percent increase from last year’s figures.

Among the large group of participants were representatives from Guam, Hawaii and many other island states from the Pacific Ocean and South Asia.

It was only during the first day of the fair that Taiwanese trade representatives were given the chance to network – the remaining three days mainly targeted consumers.

“Must say that it is very much business oriented and grand onsite sales generate a lot of income. It is incredible that the whole event venue is like a hotpot of performance stage as many cultural events and entertainment promotion took place in many of the stands. The discounting onsite sales make visitors screamingly buy a lot,” said Ms Lablache.

She continued to explain that the hectic pace of having 280,000 people visiting the fair made the Seychelles stall an oasis in the large bustling crowd – “you felt that you were lost in Paradise when at our pavilion”.

It was also a time for the Seychelles’ trade representatives to establish contact with their Taiwanese counterparts. Lion Travel, Start Travel Service, South East Travel Service were among the many they have created new links with; it was an added bonus that Golden Formosa Travel of the Golden Foundation Tours was present at the fair, since it has already been selling Seychelles products in the country.

Given Seychelles’ substantial experience in the field of Tourism, Mr Huanhuan Li and Ms Lablache, were invited to give a 35 minutes products introduction in the morning of Oct 20th; whereby more than 50 professional travellers came to learn and interact.

This year’s edition of the Tapei International Travel Fair (ITF) was held at the Taipei World Trade Centre from the 18 to 21 October.

The event has been touted by industry pundits as one of the most popular and extravagant travel shows; as it has drawn the attention of people in the tourism industry worldwide.

The Seychelles’ first participation in the ITF is also due to the help of Golden Foundation Tours Corporation - Air Seychelles ground service agent in Taipei.