Home | E-Newsletter Issue 73 | Destination April 2013

STB asses Indian market
by STB

  
Indian Visit
The Seychelles Tourism Board (STB) is assessing the Indian tourism market and is planning to appoint a representation company in India.

STB CEO Elsia Grandcourt and director for Europe  Bernadette Villemin, joined by Seychelles' High Commissioner in New Delhi, Waven William has over the past week, established  useful contacts in the Indian capital and Mumbai, known as India's commercial and entertainment capital.

Most meetings were with Indian tour operators, company representatives, PR and media.

"It is important to meet with different stakeholders at this initial stage in order to get a wider view of this market and its outbound travel trends. STB is looking at appointing a representation company in India by the second quarter of this year. One -to-one meetings are vital to appoint the right company capable of delivering for the Seychelles destination." said Ms Grandcourt.

She added that it was time that Seychelles tapped into the Indian market and this in line with the destination's strategy of diversification, while maintaining and nurturing the core markets."

Ms Grandcourt said India is market with great potential. Despite the global economic slowdown, she said, the Indian consumer is travelling like never before and research carried out by  some of India's largest tour operators  indicates growing interest  in unique , engaging and new destinations.

She said that Seychelles has many options to tap into this market, be it for high end, sports tourism, or MICE (Meetings, Conferences and Events) segment.

“It goes without saying that there are challenges to overcome, regarding awareness and visibility of Seychelles on such a vast territory. The destination is almost a well-kept secret on that market and STB's immediate plan is to develop a trade partnership both in Seychelles and in India to effectively promote Seychelles in order to secure a bigger share of this potentially rich market.