Home | E-Newsletter Issue 67 | Trade Fairs October 2012

Seychelles Islands thrilled with visit of Second Minister S. Iswaran of Singapore at its stand at ITB Asia 2012
by STB

The Seychelles Islands started the first day of ITB Asia 2012, the trade show for the Asian Travel Market, on a good note with a courtesy visit from the Second Minister of Home Affairs and Trade and Industry of Singapore, Minister S. Iswaran during his official tour of the Expo.

Minister S. Iswaran visited the Seychelles Islands’ stand right after the opening ceremony along with other VIPs, including officials of ITB Berlin – the parent event of ITB Asia and the Singapore Tourism Board.

ITB Asia, is hosted annually in Singapore and this year is taking place between the 17 and 19 October at the Sands Expo and Convention Centre of the Marina Bay Sands . This year’s event took off on a high note as ITB Asia is celebrating its fifth anniversary of the travel trade show. The three-day event kicked off with the opening ceremony after which the Minister and the VIP guests were welcomed by a traditional dragon dance for the ribbon-cutting ceremony followed by a cake cutting to mark the event’s fifth anniversary.

Minister S. Iswaran stopped at the Seychelles’ 18sqm stand, decorated with a beautiful backdrop of the destination showcasing its location and striking white sandy beaches. He was attracted to the colourful Seychelles ‘Carnaval International de Victoria’ 2013 pull up banner displayed at the stand which caught his attention as he was walking from the Beirut stand.

His courtesy visit to the Seychelles stand attracted the attention of the many press members and VIPs who were accompanying the Minister on his official tour of the Expo.

Talking to the Chief Executive Officer of the Seychelles Tourism Board, Elsia Grandcourt, Minister S.Iswaran astutely said that it is great seeing Seychelles in attendance at ITB Asia. He was curious to know for how long the Seychelles has been exhibiting at ITB Asia as well as inquiring how the tourism business has been for the Seychelles thus far. The Minister who obviously knows the destination expressed that we should use the Coco-de-Mer as a unique selling point to create more visibility and awareness on the Asian market. Following this remark and with a feeling of delight at the Minister’s knowledge of the destination, Mrs.Grandcourt seized the opportunity to present him with the Seychelles giveaway – a Coco-de-Mer USB encased in a beautiful box featuring the stunning beaches of the destination.

The Seychelles Islands was present during ITB Asia 2012 for all three-days, using the exhibition as a platform to further establish the islands’ presence and network with key industry players from the Asian travel and tourism operators from Asia and beyond.

Launched in 2008, ITB Asia, which is a three-day business-to-business tourism event, has become one of the most important travel exhibitions for tourism operators and tourism organisations in Asia.

Maintaining the momentum of past exhibitions each year, ITB Asia is one of the region’s fastest growing travel trade shows with 2011 being a milestone year for its organisers as it recorded remarkable results in terms of exhibitor numbers, buyers’ participation, strong conference programme and overall attendance.

As it strived to bring the latest knowledge and insights to its attendees, ITB Asia recorded over 7, 500 attendees, which was a 14 percent increase over 2010, and saw more than 740 exhibitors from over 90 countries worldwide. According to the organisers of the event, this year’s ITB Asia is expected is set to surpass last year’s record performance.