To match the new impetus in the promotion of Seychelles overseas, the Seychelles Tourism Board has appointed new marketing directors in different regions of the world.

The overseas-based directors will guide and act as anchor for the country offices falling within their market territory, thus bringing more weight to the marketing programmes of the offices.

They will closely follow developments on their markets as well as visitors’ trends, to better put the tourism board in the know on how to tackle the changes.

Bernadette Willemin has been named the new European Director, where she will have the biggest catchment of our tourists under her responsibility: France, UK, Italy and Germany.

She will also oversee Russia and the Baltic States.

Mrs. Willemin, based in Paris, had previously been the Seychelles’ manager in France as well as being responsible for Benelux, Spain and Portugal.

Africa and the America do not only have potentials for growth but they respond well to twin-centre options, a concept which greatly favours Seychelles which have some of the best beaches in the world.  Thus, in line with its efforts to forge ahead with the twin-centre option this year, Seychelles has appointed a Director of Tourism for Africa and America – David Germain.

Mr. Germain is based in Cape Town, South Africa, and had previously been the tourism board’s representative for that market.

There are much planned for the Far East market this year and Seychelles has brought in experienced Myrna Michel as the new Asia and Australasia Director.

Mrs Michel will be based in Singapore where Seychelles is opening its first tourist office there. She had been until recently Director of the Seychelles Business Advisory Centre for Asia, in Singapore.

The Middle East region is a profitable and exciting market for Seychelles. Mohammed Al Geziry Consultancy remains the appointed representation office with Julie Muirhead as the country’s long-time manager.

Meanwhile, the Seychelles Tourist Offices’ managers overseas remain unchanged: