The Seychelles Tourism Board (STB) was an exhibitor at the Travel & Adventure Show in the city of San Diego, in the state of California, located on the West coast of the United States of America.
The trade and consumer show took place at the San Diego Convention Center in the state of California, from March 4 to 5.
It is one of the biggest trade and consumer shows in the United States, taking place every year for the past 13 years in important cities in America.
The shows serve to connect over 1.25 million US travel enthusiasts with over 3,000 unique travel destinations worldwide.
This marketing activity was part of STB’s marketing efforts in North America for 2017 in order to provide support and updates to the travel traders and consumers present.
Furthermore, product knowledge and destination information were provided to the 5,000 consumers there.
STB’s director for Africa and the Americas, David Germain was present at the show in San Diego where STB had a nine-meter square stand, sharing with Qatar Airways, represented by its accounts manager Nathan Venzon.
Qatar Airways and Six Senses Zil Pasyon Seychelles gave away a prize during the exhibition – a holiday for two people to Seychelles, flights provided by Qatar Airways, and three nights’ accommodation from Six Senses, Zil Pasyon, Seychelles.
“In order to increase arrivals from North America to Seychelles, STB must continue to take part in exhibitions and trade shows there. It is importatnt that we are present and consistent with our efforts in the market place,” Mr Germain said.
“Seychelles is included in various travel packages for North American tourists travelling to Africa and the Middle East, adding value to the package as well as an option for those tourists to consider visiting our islands,” he said.
“Arrivals from the Americas to Seychelles increased significantly since the past five years, and with the support of our trade and airline partners such as Qatar Airways, STB is confident that the market will continue to grow,” said Mr Germain.
North American Agents’ Fam trip to Seychelles took place during the month of February in collaboration with Gilt-edge Travel and Turkish Airlines. Another Agents Fam trip (USA & Canada) is scheduled to visit Seychelles during the month of March in collaboration with Ethiopian Airlines. In addition, various other marketing activities in the USA and Canada will be taking place going forward in 2017.