The Seychelles Tourism Board (STB), a public/private sector body headed by CEO Ms. Sherin Naiken, with Mrs Wendy Pierre as Chairman, oversees most aspects of Seychelles' tourism industry whose Minister is Mr. Alain St. Ange. The Seychelles Tourism Board is responsible for implementing Seychelles' national tourism policy, promoting the destination, research, product development, monitoring of standards and coordinating with its tourism offices, representative agencies and Seychelles Tourism Ambassadors abroad.
STB has representation in the United Kingdom, France, Germany, Italy and Spain as well as offices in South Africa, the Middle East and Asia while handling enquiries from consumers, the travel trade and media from the USA, Canada and other regions of the world currently not covered by its overseas offices and representatives.
Additionally, STB is responsible for the Small Establishment Enhancement Program (SEEP), a marketing initiative that has been developed to help promote the country’s smaller establishments under the brand name “Seychelles Secrets.” STB is further charged with overseeing the activities of the Seychelles Tourism Academy, the institution responsible for the training of Seychellois students for careers in the tourism sector.
STB deals with visitor complaints and staffs visitor information offices on the principal islands while initiating and coordinating local activities and programs to add value to visitors’ stay while in Seychelles.